For five decades and counting, Davidson Hotels has refined our service offerings, building upon a legacy of unparalleled success.
Our select portfolio includes some of the biggest names in hospitality — brands we’re proud to serve through specialized expertise, financial acumen, an entrepreneurial mindset, and an unwavering commitment to our craft.
We combine innovative technology and data-driven strategies with an industry-leading property-to-regional-team ratio to deliver unparalleled operational support to our ownership partners. This unique, hands-on approach allows us to deliver exceptional guest experiences at scale, bolstering the operating efficiency and financial success of your property.
RevPAR, RMS, MLOS, POS — at Davidson Hotels, we’re fluent in the language of Direct Sales. Our passionate team is driven to not just meet industry benchmarks, but to redefine them. Together, we harness creativity, craft unforgettable experiences, and rely on keenly honed instincts to deliver unprecedented performance grounded in a love for what we do.
As experienced industry professionals, we know that superior revenue management practice is never a one-size-fits-all affair. At Davidson Hotels, we begin by knowing you — positioning your hotel for long-term asset value growth through a deep understanding of you and your business. We’re not afraid to ditch the conventional and think outside the box, crafting bold new revenue strategies that create value both for today and tomorrow.
After half a century spent stewarding some of the most storied names in hospitality, we’ve learned a thing or two about bringing heritage brands to life. Our team’s extensive network, wealth of experience, and flair for the creative offers personalized branding solutions designed with our ownership partner’s unique needs in mind.
Having the right tools for the job makes all the difference. We equip all our operators with Davidson’s proprietary systems, arming them with the data and insights they need to make highly informed decisions with exceptional speed to market.
Hospitality is more than just a career — it’s our calling. From senior leadership to the front line, our team is driven by values to add value in everything we do. This passion combines with high job satisfaction and some of the lowest staff turnover in the industry to afford our ownership partners a level of dedicated, focused attention they won’t find anywhere else.
Marisa Serrano joined the company in 2004 as General Manager of the Marriott Country Club Plaza, in Kansas City, Missouri. She then served as General Manager at the Hilton San Diego Gaslamp in San Diego, California, before her promotion in 2013 to Regional Vice President-Operations. Prior to joining Davidson, Marisa served in general manager positions with Starwood Hotels and Resorts, Quorum Hotels and Resorts and Adams Mark Hotels. And successfully lead top performing Marriott and Hilton brands. She began her career in the hospitality industry in 1988 at The Brown Palace Hotel in Denver, Colorado, where she served as reservations manager and then as front office manager. Marisa received a BS in Business Administration at the University of Buenos Aires, Argentina, and holds certifications as an instructor in Housekeeping Management and in Front Office Operations from the Educational Institute of the American Hotel and Motel Association.
With over three decades of experience in the hospitality industry and over twenty years specializing in Revenue Management, Robert holds the position of Vice President of Revenue Management for Davidson Hotels and Resorts. In this capacity, he is entrusted with the responsibility of formulating and executing topline strategies to enhance profitable revenue across rooms and ancillary services within the hotels and resorts. Prior to his tenure at Davidson, Robert dedicated twelve years to Marriott International, where he supported hotels and resorts in Florida, Louisiana, New York, and most recently served as Regional Vice President of Revenue for Marriott Hotels of Canada. Before rejoining Marriott in 2013, he held the role of Senior Corporate Director of Revenue Management at White Lodging Services.
WHAT SUBCOMMITTEE DO YOU PARTICIPATE IN?
Community Outreach & Engagement
WHAT DO YOU PERSONALLY AND COLLECTIVELY WANT TO ACCOMPLISH WITH OUR DE&I COUNCIL?
Personally, I like to remind myself of a Mother Teresa quote- “Not all of us can do great things. But we can do small things with great love.” As a group, establishing diverse, equal and inclusive practices are not only important for our teams, but creating an inclusive workplace can improve employee retention, talent recruitment and innovation.
WHY DID YOU JOIN THE COUNCIL?
To bring awareness to local volunteer opportunities! Community outreach programs are crucial to provide support to non-profit organizations, raise social awareness on sensitive matters and become a means of providing new, innovative solutions. Volunteers who simply donate their time and energy, are the lifeblood to any of these organizations.
Hugo Reyes is a seasoned hotel and resort operator who brings over 22 years of luxury operations experience. Prior to joining the Davidson family, he led operations as the Regional Director of Operations at Davidson Resorts and, more recently, headed Guest Experience across Davidson Hotels & Resorts as Senior Regional Director of Guest Experience. Hugo has held numerous on-and-above property positions throughout his career with top-tier third-party operators in the US and renowned global brands like Four Seasons, Fairmont, Hilton, Marriott, Kimpton, Nobu, and Gran Melia. He brings almost two decades of independent and international resort experience with luxurious and award-winning icons such as the Gran Hotel Bahia del Duque, the Halekulani Hotel, Gran Melia Palacio de Isora, and the Mandarin Oriental Lake Como, as well as organizations such as Leading Hotels of The World, Forbes Five Star, and AAA Five Diamond. He also served as a faculty member of the Global Hospitality & Tourism Management program at the University of West Florida’s College of Business, where he taught hotel management courses, led experiential learning and consulting, and was recognized with the Faculty Member of the Year award in 2017 for his innovation and impact in higher education.
Hugo is a graduate of the Shidler College of Business at the University of Hawai’i Manoa, School of Travel Industry Management, holds an MBA, is certified in Hotel Real Estate Investment and Asset Management by Cornell University’s Nolan School of Hotel Administration, and is a black belt in Six Sigma.
Ron Stevenson joined Davidson in 2012 as Director of eCommerce, where he was responsible for the digital marketing strategy for Davidson Hotels. Prior to joining Davidson, Ron served in several hotel operations and hospitality marketing positions across North and South America with companies including Westin Hotels, TravelPort, and IHG. Over time, as Davidson has evolved into Davidson Hospitality Group, he has assumed the position of Senior Director of Integrated Marketing for the hotels vertical, primarily supporting Davidson’s heritage-brand hotels.
