SocialLite
Buzzworthy Social Strategy
Davidson’s in-house social media agency, SocialLite lets our hotels take advantage of full-service industry expertise — without the substantial cost of a typical third-party agency.
A team of passionate, strategic creators, we’re focused on generating thoughtful, engaging content that moves the needle in meaningful ways.
Social Storytellers
Cross-Channel Creativity
SocialLite offers Davidson partners a comprehensive strategy for social media success — from planning, development, and content creation, to influencer relations, community engagement, and beyond. With a finger on the pulse of online trends, our team develops compelling, timely, and distinctive content that builds brand credibility and drives unparalleled performance.
Social Media Management
Connect, Elevate, and Engage
Savvy social media specialists, the SocialLite team knows how to harness the power of digital platforms to generate brand awareness, bolster credibility, and create lasting connections. Our approach is ROI-focused and always strategic, from personalized planning and development to precision-targeted influencer partnerships and brand-informed community engagement — underpinned by industry-leading analytics and Davidson’s core commitment to create value in everything we do.
Content Creation
Make Every Post Count
Our team knows a thing or two about crafting eye-catching content that embodies a brand identity and cuts through the noise. We’re talking aesthetic imagery, sparkling copy, and seamlessly produced short-form video. An experienced team of strategic creators, we focus squarely on elevating content quality while fine-tuning feed relevance, so that our partners shine in their best possible light through every post, story, and engagement.
Meet the Team
Strategic Creators for a Digital Age
A seasoned hospitality veteran with over 30 years of experience, Patricia is the Senior Vice President of Marketing & Communications, where she leads strategic implementation of branding, creative development, web development, public relations and social media in support across the Davidson platform. Since joining the company in 2015, she collaborated on the creation and launch of Pivot, Davidson’s lifestyle operating vertical, now the fastest growing lifestyle segment in the industry; has overseen the development of more than 100 independent brands and 100 custom websites; and most recently launched SocialLite, Davidson’s in-house social media agency. Previously, she was the principal of thestrategyfoundry, providing project management, short term strategic revenue management engagement and distribution services. While at the helm of thestrategyfoundry, Patricia oversaw electronic distribution for the entire SBE portfolio of hotels including properties across Miami, Los Angeles and Las Vegas. She also served as AVP, Revenue Management & Reservations at the Viceroy Hotel Group, where she oversaw and developed an effective revenue management culture across the portfolio of hotels and resorts in cities like Abu Dhabi, Mexico, New York, Los Angeles and Washington DC.