Davidson Marketing Week 2023: A Recap

Davidson Marketing Week 2023 Recap

We recently held our first ever large-scale Davidson Hospitality Group Marketing Week at the corporate office in Atlanta, hosting 34 of our incredible Marketing Managers/Directors from hotels and resorts across the country. In a three-day span, attendees participated in 43 sessions on topics ranging from:

Google Analytics
Presentation Skills training
Brand marketing: tools and resources
Agency management: effective systems and holding partners accountable
Experiential Food and Beverage marketing
Paid digital and social media trends
Developing a marketing plan
Building financial acumen
How to leverage corporate resources such as Davidson’s new digital asset library
…and so much more!

We welcomed a number of top-tier third party partners to share their wealth of knowledge with the team, including VERB Interactive; Bill Kaelin Marketing, Events and Consulting; Sprout Social; Buxton; Marriott International; Hilton; Revinate, and Modern Luxury Media.

What were the key takeaways from the group?

Collectively, attendees enjoyed being able to connect with their peers in person and found the time together very beneficial– learned a lot of best practices from each other, the experience overall strengthened/broadened their professional support network.
An appreciation for our sense of family: Davidson culture permeated throughout! The invaluable fostering of meaningful relationships with peers and corporate team members that will always have your back.
A palpable excitement to implement everything that they learned! Attendees felt prepared to go back to property with practical tips and resources and felt clearer about specific Davidson SOPs, partner platforms, and more.

Cheers to our fearless marketing leader, Patricia Davis, Senior Vice President, Marketing & Communications, for successfully championing this inaugural event.

We can’t wait for the next one. See you in 2024, marketing gurus!