Senior Director, Brand Development
A creative marketer with her finger on the pulse of cultural trends, Armine spearheads branding efforts for all hotels, restaurants and entertainment venues within the Davidson Hospitality Group portfolio. She joined the company in 2019 as Director of Integrated Marketing, where she managed the company’s branding engagements in addition to overseeing marketing initiatives across a vast portfolio of hotels, with focus on new openings, lifestyle hotels and resorts. Prior to joining Davidson, Armine served as a Brand Culture Director at Sydell Group, and helped launch the opening of Freehand Los Angeles, a dynamic lifestyle hotel with an award-winning restaurant, bar and rooftop pool deck. She also held various positions with The Standard hotels (now Standard International) where she took on various roles supporting sales and food & beverage, and managed special events through strategic partnerships, standout programming, events and activations. Armine holds a B.S. in Marketing from Woodbury University.